An engagement exercise was undertaken to gather feedback to inform this SNA and supplement the data analysis.
A survey was designed to obtain views on the following aspects of library services:
- how effective are our current library services delivering against key national outcomes?
- how cost effective are library services in Cumberland compared to other regions with similar demographics?
- what will the future population of the region look like and what are the primary needs of that demography likely to need from libraries?
- what do residents want from public library services and library buildings? (users and non-users)
- what does the Council want from public library services and library buildings?
- what are residents’ views on different models of providing library services? (for example buildings/ digital/ remote)
- what is the Council’s view on different models of providing library services? (for example buildings/ digital/ remote)
- what is the condition of library building stock?
- ideas on how library services could be improved or developed
- what are the Council’s prevention priorities for the authority area?
A number of different versions of the survey were created including shorter versions, quick tick versions for use in different discussion forums and settings but consistency with questions was maintained in all so that data could be captured and collated.
Responses were gathered over the engagement period in various ways:
Joint Leadership Team survey
Pilot group - Online JLT survey from 13 March to 28 March
Libraries staff
Online libraries internal survey from 24 March to 11 April. Followed by facilitated focus groups to explore feedback in more detail during April and May.
The public - Anyone and everyone
Online external survey promoted from 22 April to 4 July through:
Library and Council Consultation webpages
Press releases to media
All council newsletters
Promotion in all libraries
Cumberland Council Community Panel meetings
Social media
Attendance at events
Direct emails for cascade
Email inbox for feedback and questions
The public - Targeted
Face to face drop-in sessions in each library
Supported and facilitated discussions with groups representing people with protected characteristics
Targeted email promotion to groups representing people with protected characteristics
Key internal stakeholders
Focus groups with Management Teams for each council service
The engagement period included:
- 26 staffed drop ins held in library sites
- email contact with over 102 community organisations to invite returns and offer targeted focus groups (see appendix 6)
- 20 targeted groups
- 10 targeted sessions in youth centres/schools engaging with 11-25 year olds
- direct emails to the MPs representing Cumberland Council’s region
- direct emails to all Town and Parish Councils
The response rate and contribution of respondents has brought value to understanding residents’ usage and perceptions of Cumberland Libraries. However, the number of responses is small compared to the total number of Cumberland Library members, which in turn is a small percentage of the resident population of the authority area.