Stakeholder engagement and feedback

Stakeholder engagement and feedback

An engagement exercise was undertaken to gather feedback to inform this SNA and supplement the data analysis.

A survey was designed to obtain views on the following aspects of library services:

  • how effective are our current library services delivering against key national outcomes?
  • how cost effective are library services in Cumberland compared to other regions with similar demographics?
  • what will the future population of the region look like and what are the primary needs of that demography likely to need from libraries?
  • what do residents want from public library services and library buildings? (users and non-users)
  • what does the Council want from public library services and library buildings?
  • what are residents’ views on different models of providing library services? (for example buildings/ digital/ remote)
  • what is the Council’s view on different models of providing library services? (for example buildings/ digital/ remote)
  • what is the condition of library building stock?
  • ideas on how library services could be improved or developed
  • what are the Council’s prevention priorities for the authority area?

A number of different versions of the survey were created including shorter versions, quick tick versions for use in different discussion forums and settings but consistency with questions was maintained in all so that data could be captured and collated.

Responses were gathered over the engagement period in various ways:

Joint Leadership Team survey
Pilot group - Online JLT survey from 13 March to 28 March

Libraries staff
Online libraries internal survey from 24 March to 11 April. Followed by facilitated focus groups to explore feedback in more detail during April and May.

The public - Anyone and everyone
Online external survey promoted from 22 April to 4 July through:
Library and Council Consultation webpages
Press releases to media
All council newsletters
Promotion in all libraries
Cumberland Council Community Panel meetings
Social media
Attendance at events
Direct emails for cascade
Email inbox for feedback and questions
 

The public - Targeted
Face to face drop-in sessions in each library
Supported and facilitated discussions with groups representing people with protected characteristics
Targeted email promotion to groups representing people with protected characteristics
 

Key internal stakeholders
Focus groups with Management Teams for each council service

The engagement period included:

  • 26 staffed drop ins held in library sites
  • email contact with over 102 community organisations to invite returns and offer targeted focus groups (see appendix 6)
  • 20 targeted groups
  • 10 targeted sessions in youth centres/schools engaging with 11-25 year olds
  • direct emails to the MPs representing Cumberland Council’s region
  • direct emails to all Town and Parish Councils

The response rate and contribution of respondents has brought value to understanding residents’ usage and perceptions of Cumberland Libraries. However, the number of responses is small compared to the total number of Cumberland Library members, which in turn is a small percentage of the resident population of the authority area.

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Councillors and officer engagement

Councillors and officer engagement

A presentation about the engagement programme including links to the online survey, was made to Cumberland Council’s Senior Leadership Team / Executive Members (Joint Leadership Team (JLT)), and Directorate Management Teams from March 2025 onwards.

All 46 elected Councillors were invited to one of 3 online seminars, which engaged with the members of the 8 Community Panels and the Business and Resources Scrutiny Committee. All Councillors were invited to complete the public survey and share it amongst constituents.

Feedback from these meetings highlighted the contribution libraries already make to enabling the Councils’ priorities, given their direct accessibility and contact with residents and their local communities.

Cumberland Council’s Vision and Priorities

Cumberland Council takes a fresh approach to the delivery of inclusive services that are shaped by our residents and communities.

By enabling positive outcomes for health and wellbeing, prosperity and the environment we will fulfil the potential of our people and our area.

Our ambitions are to:

  • improve health and wellbeing
  • address inequalities
  • develop local economies that work for local people
  • develop environmental resilience
  • deliver excellent public service

There was a strong appetite to build on existing library services and develop them to support the council’s Prevention Approach and a desire to see greater presence of other council services being accessible in libraries, including access to customer services.

Interest was expressed in extending the use of library buildings to contribute to the Council’s Community Hub model.

The council vision for Cumberland Community Hubs is as follows:

“Community Hubs in Cumberland offer welcoming and accessible spaces within the heart of our diverse communities, where residents can access key public and third sector services to meet their needs and positively impact their wellbeing.”

Given the Council’s libraries already provide a wide range of Information, advice and guidance and work closely with their communities, it was expressed that it would be desirable to continue to develop existing library buildings as key spaces for the public to get greater access to more supports that will enable them to live healthier, better and more sustainable lives.

Councillors expressed an interest in a more tailored, coproduced and collaborative approach to developing services within the council’s panel areas linked to locally identified priorities.

They recognised libraries provide a great opportunity for direct and personal engagement with local communities and residents and were keen to support the wider promotion of library service and asked for consideration to be given to improved access to library services for deprived and vulnerable residents, particularly those in rural communities.

Council officers recognised the importance of libraries and the opportunity to use their relationship with their local communities and residents to build stronger relationships and connections and also considered ways in which the library service could contribute to supporting their customers.

Key outcomes included:

  • waste
    • opportunity to use libraries as venues to engage with public
    • opportunity to share more information – as per customer service support
  • Highways
    • opportunity to share schedules of work and support consultation and engagement events
  • Children’s
    • cross promote services, library membership pack for looked after children
    • support more initiative at Family Hubs and Commission Service support
  • Health
    • develop greater synergy between outreach teams, more IAG, more events/ activities in libraries
    • public health activity and initiatives delivered in Libraries
  • Adults
    • warm homes project links
    • possible visibility of Adult Social care in Libraries
    • remote services being offered in care settings
    • promotion of library services to care providers
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Library staff engagement

Library staff engagement

Cumberland’s 120 library staff, from public and support/ specialised services, were provided with the opportunity to complete the staff survey. The full set of questions can be found at Appendix 1. In total, 70 responses were received, representing the views of three out of five of Cumberland’s library staff (58.3%), with the majority working within the public library service at Cumberland’s three main libraries (Carlisle, Whitehaven and Workington).

The majority of staff completing the survey are female (80%); this is a much larger proportion than the average gender split for Cumberland (females 51% / males 49% - Source: Office for National Statistics, 2023). The majority describe their ethnicity as White (97.1%); this is a slightly smaller proportion than the average for Cumberland (White 97.7% - Source: Office for National Statistics, Census 2021). One in five report having a disability or a long-term health condition (21.4%); this is a slightly larger proportion than the average who report being disabled under the Equality Act in Cumberland (19.8% - Source: Office for National Statistics, Census 2021).

Many staff feel their role is fulfilling and worthwhile and makes a positive contribution to the local community. Three quarters of staff rate library services overall as above average. It is clear from responses to this survey that library staff want to be able to deliver a good service, but there is frustration at being hindered in their effectiveness by a number of issues. Key ones relate to the condition of library buildings, staffing levels, and gaps in knowledge and training, and printing services with some concern regarding online digital resources for customers, an overly complicated public-facing online catalogue.

Response themes

Resources and staffing:

  • budget pressures and staffing levels are major concerns
  • difficulty covering absences is affecting service delivery and morale
  • staff struggle with changing workloads and customer expectations
  • some feel unsafe with some library users
  • training needed for consistent customer advice and support; some staff are ill-equipped to deal with complex enquiries

Library services development:

  • staff support service improvement and accessibility
  • apprehension around Community Hubs and external partnerships diluting core library offer
  • libraries seen as key to supporting health, wellbeing, and social inclusion, but need investment
  • drop-in services in smaller site locations welcomed, but expertise and expectation management are vital

Promotion and communication:

  • frustration over poor marketing; many residents are unaware of libraries full offer
  • over-reliance on library social media misses good proportion of potential audience
  • events, building upgrades and Community Hubs seen as ways to raise visibility
  • internal communication mostly rated 'good' or 'fair'

Technology:

  • Borrowbox, free WiFi, and computer access rated highly
  • printing and internet connectivity often unreliable, with 'papercut' print solution for customer offer causing considerable frustration
  • suggestions include better WiFi, improved printer solution. For example, Bluetooth enabled, improve public access catalogue and digital training for customers
  • AI and tech seen as growth opportunities

Buildings and infrastructure:

  • buildings need repairs and improved maintenance
  • spaces not seen as welcoming or accessible
  • investment needed to modernise, improve insulation, heating and overall comfort

Meeting and study spaces:

  • current meeting and study spaces rated poorly; lack of provision across library estate, and privacy and quality variable
  • need for more inviting and flexible areas for study, groups and business use
  • suggestions include meeting pods, hot-desking, spaces for wellbeing services
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