Work, place and identity in adult men's lives

Work, place and identity in adult men's lives

Work plays a central role in shaping a person’s health and wellbeing. Beyond income, employment provides structure, social connection, identity and a sense of purpose. For many men, particularly in communities with a strong industrial heritage, work is closely tied to masculine identity and self-worth. Where employment is insecure, inaccessible, or perceived as unattainable, this can generate shame, withdrawal and psychological distress. These dynamics are visible in Cumberland, where patterns of work, place and identity have been shaped by deindustrialisation, rurality and the presence of a small number of dominant employers.

This chapter explores how labour market conditions, economic inactivity and local employment structures shape masculine identity in Cumberland, and how this, in turn, influences men’s wellbeing, aspiration and engagement with support in adulthood.

Employment and the Cumberland labour market

Nationally and locally, significant policy effort has been directed towards increasing female participation in STEM (science, technology, engineering and mathematics) fields, addressing long-standing gender imbalances in traditionally male-dominated sectors. By contrast, comparatively less strategic focus has been placed on encouraging boys and young men to enter HEAL (health, education, administration and literacy) professions, a term coined by social scientist Richard Reeves to describe sectors in which men are underrepresented (Reeves, 2022). These sectors represent a growing proportion of employment opportunities. In areas such as Cumberland, where employment pathways are already relatively concentrated, this asymmetry may further narrow perceived occupational identities for young men, particularly those who do not access high-status technical roles. Broadening aspiration must therefore operate in both directions: supporting girls into STEM and supporting boys into expanding care, education and health-based professions.

The December 2025 labour market briefing recorded 224,935 payrolled employees in Cumbria. Occupations with the highest demand were care workers, sales roles, cleaners and domestic staff, teaching assistants, and kitchen and catering assistants, roles that largely fall within the HEAL categories. These fields tend to be more caregiving, people-facing and often offer stable, accessible careers with significant worker shortages, and some not requiring university-level qualifications. Reeves argues that increasing male participation in the HEAL professions is key to widening access to stable employment, particularly in contexts where traditionally male-dominated fields are relatively more susceptible to changing industries and instability (Reeves, 2022). In addition to economic benefits, entering more men into people-focused employment will provide more diverse role models for younger generations.

In Cumberland, the relevance of the HEAL framework is particularly stark. Figure 24 shows that the highest volume of active job postings in 2025 were concentrated in care work, although large volumes of adverts were also present for engineers and large goods vehicle drivers, roles more closely aligned with traditional masculine identities. For men whose identities have been shaped by industrial, technical or physically demanding work, HEAL roles may be perceived as poorly aligned with masculine norms, despite offering stability and long-term employment. In this context, labour-market mismatch is not simply a skills issue, but an identity issue, helping to explain why economic inactivity and mental health-related benefit claims can persist even where vacancies are high.

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Leading 20 active job postings by occupation.

Figure 24: Leading 20 active job postings by occupation, Cumberland, 2025.

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Graph of leading recruiters

Figure 25: Leading recruiters according to number of active job postings.

 

The organisations with the most active job listings were the NHS, BAE systems and Randstad (a recruitment agency specialising locally in social care and construction roles (Figure 25). The dominance of a small number of large employers has created a tiered local economy. Secure, well-paid employment is available to some and come with a high level of social desirability. This dynamic creates a sharp divide between men who access secure, high-status employment and those who do not, which appears before children enter the labour market. One surveyed professional reflected that an issue for boys and young men locally was “feeling inadequate if they are not enough for Sellafield or Innovia”.

For men excluded from these opportunities, repeated rejection or perceived unsuitability can reinforce feelings of failure and reduce confidence. These experiences interact with masculine norms that discourage vulnerability, amplifying distress while limiting routes to support.

Unemployment and economic inactivity

Headline unemployment rates in Cumberland remain relatively low. In November 2025, the unemployment standard claimant rate was 2.8% for men and 2.1% for women, both below national averages (4.4% and 3.4% respectively) (Source: ONS via Cumberland Council Labour Market Briefing). However, these figures obscure a more complex picture of economic inactivity, ill health and labour-market disengagement. Women are more likely to claim Universal Credit (UC) overall (20.6% compared with 15.6% of men). Figure 26a-e shows that patterns of UC for health reasons show similar trends in both males and females, with a rising proportion of the population claiming in all groups, but most steeply in the older age groups. These patterns suggest long-term health conditions, ageing workforce patterns and structural barriers to participation may be key contributors to economic inactivity in Cumberland.

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People aged 16 to 64 on Universal Credit

Figure 26: People aged 16-64 on Universal Credit with a health condition or disability restricting their ability to work, Cumberland, by sex, January 2022 to September 2025. (Source: DWP StatXplore / ONS Mid-Year Population Estimates)

 

Workforce projections and replacement demand

Looking ahead, workforce projections reinforce the importance of occupational transition. Replacement demand to 2034 is broad-based, with the largest share in mixed/structurally gendered occupations (44,200; 36.1%), followed by HEAL roles (38,200; 31.2%), non-STEM male-dominated roles (28,000; 22.8%) and STEM roles (12,000; 9.8%). This suggests that traditional male employment routes remain significant, but that a substantial share of future vacancies will arise in HEAL occupations. A balanced workforce response is therefore needed: improving health and female participation in male-dominated sectors while also widening pathways for men into HEAL roles, particularly as physical capacity declines with age and long-term health conditions contribute to economic inactivity.

Transitions between traditionally gender-dominated roles are constrained by differences in status, qualification requirements, working conditions and cultural norms. Without changes to training pathways, job design and employer practice, replacement demand alone is unlikely to encourage gender diversity in HEAL sectors. Workforce strategies must therefore focus not only on meeting demand, but on enabling sustainable and acceptable transitions across sectors over the life course.

Figure 27 Ten year replacement demand analysis 2024 to 2034, Cumbria

OccupationSTEM / male-dominated / HEAL / mixedNet requirement
Caring Personal Service OccsHEAL16,500
Managers and proprietorsMixed9,900
Science and tech professionalsSTEM8,500
Sales occupationsMixed8,100
Businesses and public service prof.Mixed7,100
Corporate managersMixed7,000
Health professionalsHEAL6,200
Process plant and mach opsnon-STEM / male-dominated6,200
Admin and clerical occupationsHEAL6,100
Transport drivers and opsnon-STEM / male-dominated5,200
Bus/public serv. assoc profMixed5,100
Skilled construction tradesnon-STEM / male-dominated5,100
Skilled agricultural tradesnon-STEM / male-dominated5,000
Teaching or research profHEAL4,500
Skilled metal or electrical tradesnon-STEM / male-dominated4,200
Leisure Mixed4,200
Science associate profSTEM3,500
Elementary: clerical or serviceHEAL3,200
Culture, media or sport occupationsMixed2,800
Customer service occupationsHEAL2,000
Protective service occupationsnon-STEM / male-dominated1,800
Elementary: trades, plant, or machnon-STEM / male-dominated300
Other skilled tradesnon-STEM / male-dominated200
Health associate profHEAL-100
Secretarial and related occupationsHEAL-200
STEM / male-dominated / HEAL / mixedTotal
Mixed44,200 (36.1%)
STEM12,000 (9.8%)
HEAL38,200 (31.2%)
Non-STEM / male-dominated28,000 (22.9%)
Total122,400
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Compounded disadvantage in the labour market

Compounded disadvantage in the labour market

Intersecting forms of disadvantage related to gender, health, age, ethnicity, caring responsibilities and prior life experience are seen within Cumberland’s labour market. Understanding these overlapping factors is essential to explaining why some men are more likely to disengage from work and experience poor health outcomes, even where job vacancies remain high. These dynamics also have wider implications for household stability and local economic resilience.

According to the 2021 Census, around 8,000 people aged 16 to 64 from ethnic minority backgrounds live in Cumbria, representing approximately 3% of the working-age population, compared with around 20% nationally. People from ethnic minority backgrounds in Cumbria are more likely than White residents to be unemployed (5% compared with 3%) or economically inactive (26% compared with 22%), despite being more highly qualified and less likely to report disability or unpaid caring responsibilities. This pattern indicates the presence of structural barriers to labour market participation, including discrimination or a mismatch between qualifications and available roles.

These ethnic inequalities sit alongside other recognised barriers to employment in Cumberland, including long-term sickness or disability, older age, young people not in education, employment or training (NEET), caring responsibilities, and experiences of multiple disadvantage such as substance dependence, homelessness, justice involvement or experiences of domestic abuse. Economic inactivity in Cumbria is most commonly driven by long-term sickness or health conditions, accounting for 43% of all economically inactive people, followed by retirement or early retirement (22%). Caring responsibilities also remain a significant factor, with over 31,800 working-age people providing unpaid care, around half of whom provide 35 or more hours per week and are economically inactive.

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Gender characteristics

Figure 28: Gender characteristics and other disadvantaged groups, Cumbria wide, taken from the Economic Inactivity in Cumbria Presentation December 25.

 

These drivers of economic inactivity are gendered in different ways. Women are disproportionately affected by caring-related inactivity and lower earning potential, while men are more likely to disengage from work due to health conditions, industrial change and disrupted employment pathways. These patterns are not independent: where men experience unemployment or health-related withdrawal from work, women often absorb increased caring, emotional responsibilities within households, and are more likely to be victims of domestic abuse. This can constrain women’s own labour market participation, reinforce gendered divisions of labour and increase economic pressure within families.

Justice system involvement

Labour-market exclusion, poor mental health and justice system involvement are closely intertwined for many men. For some, contact with the justice system represents the culmination of cumulative disadvantage, including disrupted education, unstable employment, substance use and limited engagement with support. Justice involvement should be understood as part of a broader pathway of social and economic marginalisation.

The health needs of people in prison and under probation supervision are set out in detail in the Chief Medical Officer’s (CMO’s) annual report, published in November 2025. National evidence shows that people in contact with the justice system experience substantially higher burdens of physical ill health, mental health conditions, substance misuse and neurodiversity, alongside markedly lower life expectancy. Men make up the overwhelming majority of the prison population (96% in 2022 to 2023) meaning these inequalities disproportionately affect men and contribute to wider patterns of male premature mortality and morbidity (source: Ministry of Justice).

For some, justice involvement follows periods of employment instability, insecure housing, poor mental health or untreated trauma. Contact with the prison and probation services are an important intervention point. Many individuals entering custody or supervision have had limited or inconsistent engagement with health services in the community. Periods of custody or probation can therefore provide rare opportunities for sustained assessment, treatment and structured rehabilitation.

This framing is relevant to Cumberland. Poor mental health, substance misuse and late presentation to services can culminate in justice involvement, particularly for men. Without effective health and rehabilitation support, justice contact risks reinforcing cycles of disadvantage, further restricting employment opportunities and worsening health outcomes on release. Well-designed prison healthcare, skills development and linked probation services have the potential to interrupt these trajectories, supporting recovery, reducing reoffending and improving long-term employability and reintegration into the workforce.

HMP Haverigg is the only prison located within Cumberland, a Category D open prison, holding just under 500 inmates, primarily convicted of sexual offences. Following concerning inspections and riots historically, recent inspections have highlighted improvements in the rehabilitation programmes, including employment programmes and offending plans resulting in a relatively low proportion of recalls (6%). However, inspection findings also identified long waiting times for trauma therapy, an important part of rehabilitation.

It’s important to note that men from Cumberland who are remanded or sentenced to Category A–C custody are placed outside the local area. This displacement can disrupt family contact, continuity of healthcare and coordination with local probation and employment services and reducing the opportunities to support successful rehabilitation following release.

The CMO’s report emphasises the importance of continuity of care, trauma-informed practice and integration between prison healthcare, probation services and community provision. Rehabilitation involves rebuilding identity, confidence and credible pathways into employment. Addressing substance misuse as a coping response to distress, supporting mental health and neurodiversity needs, managing long-term physical conditions, and building skills and confidence for reintegration into work. Approaches that focus solely on compliance or punishment, without addressing underlying health drivers, are unlikely to prevent reoffending or support sustainable workforce participation.

Justice-based health interventions should be understood as part of a wider workforce and prevention strategy. Improving health and rehabilitation within prisons and probation services, and access to stable accommodation post-release, can reduce repeat justice contact, support transitions into stable employment, and mitigate the downstream impacts on families and communities. In this context, justice involvement is both a marker of accumulated disadvantage and a critical opportunity to reshape adult identity and life trajectory.

Loneliness and community life

Data from the Health Foundation’s Local Authority Dashboard, drawing on the Community Life Survey 2023 to 2024, provide an important insight into the social fabric of Cumberland. Nationally, Cumberland ranks amongst the highest for measures of neighbourhood belonging, speaking to neighbours and reporting that people would be there if needed, ranking 7th, 10th and 8th respectively out of 151 upper tier local authorities. However, Cumberland ranks substantially lower for loneliness, placing 66th out of 151 authorities (Health Foundation, 2024).

This apparent paradox suggests that while Cumberland benefits from strong place-based identity and visible community connection, this does not necessarily translate into protection from emotional isolation. It may reflect a distinction between social contact and emotional disclosure. In communities where norms of stoicism and self-reliance are strong, individuals may experience connection without vulnerability, belonging without necessarily sharing distress. This dynamic is particularly relevant when considering men’s mental health and patterns of delayed help-seeking.

Place, identity and aspiration

The preceding sections describe structural labour-market patterns. This section returns to the question of identity.

Chapter 3 described how identity formation in boys and young men is shaped by belonging, recognition and perceived competence within family, peer and community settings. Using Erik Erikson’s model of identity development (Figure 22) as a guide, we can understand continued identity development into adult as the navigation of intimacy and relationships in early adulthood, then contribution to society and operating as part of a family in later adulthood. This section explores the functioning of male identity through contribution to and functioning in society, through employment, unemployment, addition and physical health outcomes. For many men in Cumberland, identity and aspiration are closely tied to local labour markets, community norms and historically valued forms of work, shaping both what futures feel possible and which pathways feel socially successful.

Cumberland’s industrial history, rural geography and the presence of a small number of high-status employers have created narrow and highly visible definitions of success. Secure, skilled employment in some large employers carry strong social value, while other forms of work are often perceived as lower status. Where men do not access these roles, aspiration may narrow rather than expand, with disengagement from work experienced as personal failure rather than as a response to structural constraint.

Stakeholder feedback highlighted limited perceived alternatives among men who do not follow dominant local employment pathways. Rather than reflecting a lack of ambition, this pattern suggests constrained aspiration. In this context, staying local can be both a source of belonging and a barrier to opportunity.

These dynamics intersect with health and help-seeking behaviour. Where identity and worth are tightly bound to work, illness, redundancy or declining physical capacity can threaten a man’s sense of self, increasing shame and reluctance to seek support. This contributes to patterns of late presentation, economic inactivity and disengagement described earlier in the chapter. Over time, limited aspiration and repeated experiences of exclusion can reinforce cycles of withdrawal, risk-taking or reliance on coping strategies such as substance use or gambling.

Importantly, place also represents a potential protective factor. Strong community identity, attachment to locality and pride in place can be harnessed to support positive transitions, provided alternative pathways are made visible and credible. Creating opportunities for men to develop valued roles within their communities, including in caring, mentoring, education, health and public service settings, can broaden definitions of success. Interventions that build aspiration through locally rooted role models, skills development and supported transitions into new forms of work were championed by stakeholders.

Understanding the relationship between place, identity and aspiration is therefore central to addressing men’s health inequalities in Cumberland. Without expanding what futures feel achievable and socially valued, efforts to improve employment outcomes, health behaviours and service engagement are likely to remain limited. This reinforces the need for place-based strategies that recognise identity as a determinant of health, not merely an individual characteristic.

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