Cumberland Council is taking a proactive step to tackle littering by trialling new artificial intelligence (AI) video surveillance CCTV cameras in Carlisle.
The pilot scheme will see the council install the first camera at a known littering hotspot, using AI technology to detect vehicle number plates and capture evidence of waste being thrown from vehicles. This information will help the council identify and contact those responsible.
By taking this innovative approach, the council is helping to protect the environment, encourage responsible behaviour, and create cleaner, safer spaces for everyone.
If the trial proves successful, the council will consider rolling out the technology to other littering hotspots across Cumberland as part of a longer-term approach to improving the local environment.
Under the scheme, any driver caught littering will receive a £150 Civil Penalty Notice (CPN). Failure to pay the fine may result in further costs being incurred.
In addition to littering, the cameras also have the capability to detect other environmental offences, including dog fouling and fly tipping.
Cumberland Councillor Denise Rollo, Executive Member for Sustainable, Resilient and Connected Places, said
“Littering has a real impact on our communities, our environment, and the pride people feel in the places they live and visit. This trial allows us to explore how innovative technology can support our efforts to tackle the issue and hold those responsible to account. We hope this will not only act as a deterrent but also reinforce the message that littering and environmental crime will not be tolerated in Cumberland.”
“Cumberland Council is committed to exploring innovative approaches wherever possible, including the use of new technologies such as AI. Where appropriate, we will consider how AI can support tasks such as monitoring and managing littering, helping to reduce the need for manual intervention and associated costs. This approach has the potential to improve efficiency, reduce the cost of litter clearance, and deliver positive benefits for both the environment and the public purse.”
The council will monitor the effectiveness of the trial closely before considering any wider rollout.