Cumberland Council is rolling out new AI-powered technology to better understand how people move around the area and support improvements to local roads and infrastructure.
The system uses intelligent traffic sensors to collect anonymous data on how vehicles, cyclists and pedestrians use key routes. This will help the council make more informed decisions, improve traffic flow and plan future investment where it is needed most.
The first installation will take place on Devonshire Street, where a new smart camera connection will be used alongside a traffic sensor. The system works like a multi-socket built into a lighting column, allowing equipment to be connected without drilling into the structure. This quicker and less intrusive approach helps to reduce disruption on the network.
At Warwick Road, a similar sensor will be installed to gather valuable data, supporting ongoing work to better manage traffic and improve journeys.
The sensors use artificial intelligence to monitor movement in real time, identifying patterns in how roads and surrounding spaces are used. Importantly, the system has been designed with privacy in mind, with all data fully anonymised and no video footage stored.
Cumberland Councillor Denise Rollo, Executive Member for Sustainable, Resilient and Connected Places, said:
“This is a really positive step forward in how we use technology to improve our highways network. By using smart AI systems, we can better understand how people travel and focus on what matters most for our residents.
“It allows us to make informed decisions, reduce disruption and plan improvements more effectively, while also making sure we are using our resources wisely.”
Cumberland Council will continue to explore how smart technology can support safer, more efficient and more sustainable travel for communities across the area.
