Cumbrian businesses are encouraged to sign up to this year’s Cumbria Residents’ Week.
Local councils have joined forces to organise Cumbria Residents’ Week between Saturday 10 and Saturday 17 February 2024. The event aims to encourage residents to support local business and shop local.
The week sees participating Cumbrian businesses that operate within the visitor economy - such as attractions, cafes, accommodation providers - offering residents a chance to win prizes in a draw. All the person needs to do is make a qualifying purchase of over £10.
Like previous years, there is no cost for businesses to participate in the initiative – they simply need to donate a prize (e.g., free entry, an overnight stay, a free meal, or a gift voucher) for the prize draw and the scheme will be promoted by the project partners. Businesses are asked to sign up before Wednesday 10 January 2024.
The initiative will be administered electronically via the Cumbria Residents' Week webpage with participating businesses simply needing to verify a qualifying purchase by providing each customer with a code, which will be provided to each business in advance by one of the organising councils.
Once the customer receives the code, they must enter it online to be in with a chance of winning any of the donated prizes.
Councillor Anne Quilter, Cumberland Council’s Executive Member for Vibrant and Healthy Places, said:
“Cumbria Residents’ Week is a fantastic opportunity for businesses operating within the visitor economy to promote themselves to residents throughout our area.
“The first couple of months after Christmas can be a difficult period of time for business owners, particularly those operating within the visitor economy. Participating in the initiative is a fantastic way to encourage visitors and promote your business during this time.
“I would encourage any business owner within the tourism/visitor economy to take part in this fantastic scheme.”
Businesses who wish to participate in Cumbria Residents Week 2024 must complete an online form. Once they have provided their business details, their business will be added to the Cumbria Residents’ Week 2024 online directory.
In addition to this, participating businesses will be provided with Cumbria Residents’ Week 2024 social media graphics which they can use on their channels and posters which explain the competition to customers. The poster also includes a QR code which customers can scan to direct them to the Cumbria Residents’ Week 2024 website for further information.
Business owners can find out more about Cumbria Residents’ Week and how they can take part by visiting the Cumbria Residents’ Week 2024 website.
Cumbria Residents Week is organised by Cumberland Council and supported by Westmorland and Furness Council, Cumbria Tourism and Keswick Tourism Association.