Around 150 community groups and businesses have heard first-hand how the Tour de France will provide a lasting legacy and exciting opportunities.
Cumberland Council organised the ‘Tour de France Grand Départ 2027: Bringing JOY to Cumberland’ event at Keswick Pencil Factory on Thursday 12 November.
It brought together Cumberland businesses, community organisations and key partners to explore the opportunities presented by the international event being hosted as part of two stages in our region.
Attendees discovered how the event can create lasting economic and social benefits for Cumberland, support local communities and businesses, and leave a positive legacy long after the race has passed.
Compered by broadcaster Mark McAlindon, the speakers included Natasha Gada, Social Impact Lead for Grand Départ GB, Josh O’Boyle, Tour de France - Cumberland Project Manager (All About Sports Events Ltd) plus Cumberland Council’s Leader, Cllr Mark Fryer and Darren Crossley, Director Place and Economy.
Leader of Cumberland Council, Cllr Mark Fryer, said:
“Our event was well attended and brought together a range of businesses and community organisations. It was great to speak direct and hear about the planning already being put in place to make the two stages in Cumberland an occasion not to be missed.
“We are delighted to be hosting two stages of the Tour de France. The event will attract international interest at a scale never experienced before. We urge businesses and community groups to get involved and find out how they can play their part in this global event.”
A panel discussion was also held. It included Claire Aindow, University of Cumbria, John Barradell, Cumbria Combined Authority and Rachel Bell, Cumbria Tourism.
The Tour de France is the world's largest annual sporting event and attracts millions of spectators along the route and a global television audience.
The 2027 Grand Départ will begin in Edinburgh before finishing its opening stage in Carlisle on Friday 2 July. Stage Two will start in Keswick on Saturday 3 July before travelling through the Lake District and Lancashire to Liverpool.
As part of its role as host authority to Stages 1 and 2 of the Grand Départ GB 2027 Tour de France, Cumberland Council will be supporting the delivery of the national Tour de France JOY programme, which is designed to achieve socio-economic impact and legacy benefits from hosting the race.
Drop-in sessions for businesses and residents will also take place in Carlisle and Keswick during November and December 2026.
Learn more about the Grand Départ, ask questions and meet the team.
Carlisle
- Assembly Rooms, Old Town Hall
Friday 13 November, 2pm to 6pm. - Botcherby Community Centre, Victoria Road
Wednesday 2 December, 11am to 3pm.
Keswick - Keswick Rugby Club, Crow Park Road
Wednesday 25 November, 4pm to 8pm.