Building on the successful anti-abuse initiative, Cumberland Council continues to champion respect for frontline workers across the area.
Since the campaign launched, a range of digital and printed materials have been rolled out across Cumberland. Posters featuring real council staff are displayed in council-owned buildings, including receptions, offices, the Civic Centre and the Workington Sports Centre digital banner sites while campaign messages have been promoted through social media and other communications channels. Roadside signage has also been installed to remind members of the public that abuse towards workers carrying out essential services will not be tolerated.
The next phase of the campaign will see selected highways vehicles wrapped in campaign branding and messaging, turning operational vehicles into mobile reminders that behind every uniform is a person. As these vehicles travel daily across Cumberland's towns, villages and rural communities, they will help keep the campaign visible and reinforce its message directly in the places where council staff work.
Councillor Denise Rollo, Executive Member for Sustainable, Resilient and Connected Places, said:
"This campaign is about protecting the people who keep our services running. Abuse, whether verbal, physical or psychological, has a real impact and it will not be tolerated.
"Since rolling out the campaign across Cumberland through posters, digital displays, roadside signs, social media and information in our council buildings. These messages have featured real members of staff and highlighted the very real challenges many of them face while carrying out their jobs.
"The next phase will see our highways vehicles carrying the campaign message out into communities across Cumberland. These vehicles are seen every day on our roads, in our towns and villages, and at work sites, making them a powerful way to remind people that behind every uniform is a person.
"Our staff are parents, partners, friends and neighbours. They work hard to provide essential services and should be able to do so without fear of abuse or intimidation. We are asking everyone to think about the impact their words and actions can have, both face-to-face and online, and to treat our staff with the respect they deserve."
"By taking the campaign directly into our communities, we hope to continue building awareness that there is simply no excuse for abuse."
At the heart of this work is a simple but powerful reminder: behind every uniform is a person. Abuse of any kind is unacceptable, and the council is urging the public to show respect and compassion for the individuals who work daily to support and serve our communities.
The campaign video can be viewed here: https://youtu.be/DDyjLzrtW-E