I am excited to introduce Cumberland Council’s first market position statement, which provides an overview of our local adult social care market, highlighting its strengths, opportunities, pressures and areas for development.
We are a new council so I hope this document will help set the foundations for a new and exciting period of market shaping in our area. Our aim is to help current and prospective care providers understand the local context, including demographic trends, areas of unmet, emerging or evolving demand, and future need.
We wanted to ensure that this statement accurately reflects the true needs and aspirations of our care market. To achieve this, we have actively engaged with a wide range of stakeholders, including care providers, customers, and their families to understand their perspective of the Cumberland market. This engagement has been managed through a series of consultations, surveys, and feedback sessions, gaining us invaluable insights that have directly influenced the development of this document.
This statement helps to outline our commitment to working in partnership with providers across Cumberland to develop, stimulate and support a vibrant and diverse care market that focusses on people’s strengths, enables people to live their best lives and provides good value for money.
This statement outlines our commitment to working in partnership with providers to develop and sustain a diverse care market that focuses on people's strengths and delivers high-quality outcomes. This document provides:
- an overview of our place, people and workforce
- a breakdown of market strengths, pressures and development opportunities
- a clear articulation of market opportunities across capacity, capability, access and coverage
This statement has served as a key tool in the development of our Commissioning Strategy, which has now been published. It has enabled us to draw on insights and data to shape informed decisions that align with both current needs and anticipated future demand.
I would like to invite you to explore this document and gain a deeper understanding of Cumberland’s care market. Together we will build on our strengths, seize new opportunities and achieve positive outcomes for the people we support.
Chris Jones-King
Director of Adult Social Care and Housing