The Tour de France Grand Départ will come to Cumberland in July 2027, bringing one of the world’s most recognised sporting events to the area and attracting large numbers of visitors.

There will be opportunities for businesses before, during and after the event as spectators travel to and through Cumberland.

Business opportunities

Businesses may be able to benefit from increased visitor numbers and activity across the route. Opportunities may include:

• overnight accommodation
• pop-up campsites
• spectator parking
• special offers and promotions
• shop window displays and venue dressing

Further information about business opportunities will be published as planning for the event progresses.

Branding guidance

Guidelines have been produced to help partners deliver communications that reflect the scale, heritage and prestige of the Tour de France as it travels through Scotland, Wales and England.

Amaury Sport Organisation (A.S.O.) owns the Tour de France brand and intellectual property. All Tour de France Grand Départ branding must be used in line with the official guidelines.

If you have questions about branding, contact the Grand Départ team before using any Tour de France branding or assets.

All branding must be approved by the Tour de France Grand Départ 2027 marketing team:

Email: [email protected]

Tour de France key facts

The Tour de France is one of the largest free annual sporting events in the world.

Key facts include:

• around 10 to 12 million spectators attend each year
• the race is broadcast in more than 180 countries worldwide
• television audiences reach around 150 million people across Europe
• the 2014 Grand Départ in Yorkshire generated an estimated £131 million for the local economy

Find out more about the event and how to get involved on the Tour de France Grand Départ website.